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Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart was just getting rolling. And you needed to show a tiny card on a keychain at checkout as proof you were a loyal customer.

Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.

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Why Marketers Need Collaborative Work Management

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By Rose McGovern, Group VP, Client Success, Programmatic and Ad Operations, DIRECTV Advertising

The Commerce Trends Transforming Marketing

Adweek is the leading source of news and insight serving the brand marketing ecosystem.