PURCHASE, NY — There used to be plenty of commercial breaks during football games when we could rush to the kitchen to grab refreshments, but with the advent of NFL Ticket and NFL RedZone subscriptions, there's now every chance of missing highlight-reel-quality play nearly every second on Sundays.

Pepsi has created a unique solution.

Pepsi drinkers who are as enthusiastic about their football as they are about their favorite soft drinks might not have to worry about missing the game-winning interception because of a trip to the fridge ever again.

Pepsi officials said in order to celebrate the renewal of its nearly four-decade partnership with the NFL earlier this year, the Purchase-based company is going to make sure fans everywhere know football watching is #BetterWithPepsi with a "Get Smart" level of ingenuity. This season, Pepsi is introducing the Pepsi Gametime Fridge TV, designed for dedicated fans who want to stay locked in on the gridiron drama without having to move a muscle.

The storied beverage company said this season, football watchers desperate for a fresh Pepsi, but unwilling to miss a single play, can enter to win the massive Pepsi Gametime Fridge TV with a cutting-edge 55-inch 4K LED screen and 16-can beverage refrigerator to store ice-cold Pepsi products. With the click of a button, the TV screen will gently glide from center to right via a seamless motorized system secured to the state-of-the-art wall-mounted refrigerator, revealing a display of ice-cold Pepsi cans and surrounded by vibrant LED lights.

“As a longtime NFL partner, Pepsi has always looked for new and innovative ways to enhance the football watching experience," Pepsi Chief Marketing Officer Todd Kaplan explained. "This season we couldn’t be more excited to bring fans the very first Pepsi Gametime Fridge TV. We are excited to kick off this season with something that will truly enable fans everywhere to unapologetically enjoy a full day of football watching every weekend without having to miss any of the action when they want to grab another ice-cold Pepsi or Pepsi Zero Sugar.”

Pepsi is awarding the Pepsi Gametime Fridge TV to one lucky football watcher via a national sweepstakes. To enter for the chance to win, fans can share who they’re looking forward to spending gamedays with this season on the Pepsi Twitter and Instagram with #GametimeFridgeTV and #PepsiSweepstakes.

The full rules can be found here.

The quirky invention is part of a marketing blitz kicking off the NFL season and highlighting Pepsi Zero Sugar. The brand is also running two new national television spots during NFL Kickoff next month celebrating football watchers who enjoy their gamedays with Pepsi Zero Sugar and their favorite foods. The television spots will feature fans "getting lost in the moment taking a delicious bite of pizza and burgers with their ice-cold Pepsi Zero Sugar while watching at home with friends or out tailgating."

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