Kim Kardashian is giving Beyond Meat her seal of approval.

The SKIMS founder, 41, appears in the plant-based meat's newest campaign as their first chief taste consultant. 

In the campaign video, The Kardashians star talks about her respect for the brand and what makes her fit to be their chief taste consultant.

"I believe so much in the mission of Beyond Meat that I've stepped in to help with my greatest asset," Kardashian cheekily says in the video. "My taste."

In the clip, she sports her new platinum blonde look and is wearing a sleek all-black outfit with a sleeveless turtleneck and high-waisted black pants. She is standing in a modern kitchen with a chef on each side of her, taking turns handing her different Beyond Meat dishes.

The entrepreneur has been an advocate for plant-based diets and Beyond Meat products for several years. Last year she even shared her vegan taco recipe made with Beyond Meat on sister Kourtney's lifestyle blog Poosh.

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"I've been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family," said the star in a statement. "As my fans know, my fridge and freezer are fully stocked with Beyond Meat's products and I'm so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets."

In celebration of her new role, Kardashian will share her favorite products through Beyond Meat's newsletter which will also include exclusive offers, recipes and content. Fans can sign up for the newsletter on the Beyond Meat website.

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"I am really inspired by Beyond Meat's mission and love that they are not only making plant-based eating delicious and accessible but are doing so in a way that benefits both people and the planet. It's empowering to know that the small changes I'm making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact," Kardashian said.

Other celebrities have backed the meat-alternative brand such as Kevin Hart, Shay Mitchell, Snoop Dogg and Liza Koshy.